Creative Submission Guide

What to send (per placement)

• Files: PNG/JPG/WebP (preferred) or HTML5 zip (on request).
• Sizes/Formats:
  • A1 Hero (top): 970×250 and 728×90 (both), max 300 KB each
  • A2 In-content (responsive): up to 640 px wide, 16:9 or 1:1, max 300 KB
  • A3 Sidebar: 300×250 and/or 300×600, max 300 KB
• Alt text (required): short, human-readable description.
• Landing URL (required): full https://… (optionally include your UTM params).
• Dates (flight): start date, end date, preferred days of week (if any).
• Brand name: as displayed on the ad.
• Contact for approvals: name + email.

Technical rules

• No auto-play audio/video. No animation > 15s, no rapid flashing.
• File size limits above are per creative. HTML5 zips ≤ 1.2 MB total.
• Third-party tags only if consent-gated and compliant; image uploads preferred.
• We do contextual targeting by page/category; personalisation only with user consent.
• Landing pages must be HTTPS and mobile-friendly.

Timeline

• Submit ≥ 2 business days before go-live for QA.
• Cut-off: changes for next day must be received by 12:00 (UK time).

Prohibited / restricted

Misleading claims; adult content; political ads; crypto tokens; “download accelerators”; deceptive UI. Anything that attempts device fingerprinting or sets cookies before consent.

Delivery checklist

• Correct sizes for the booked slot(s)
• ≤ max file size; no heavy scripts
• Alt text provided
• Final landing URL(s) provided and tested
• Dates confirmed
• Contact details included

Send to

Submit via our Contact page.
Use subject: “Creative Submission – Your Brand – Slot – Dates”.

Download templates

• Ads submission sheet (.ods)
• Ads submission template (.odt)

Clicking a link downloads the file directly.