Affiliate & Endorsement Disclosure

Version v1.0 — Last updated: 11/02/2026

We label commercial content clearly and up front.

Badges (short labels)

Ad / Sponsored / Advertorial / Paid partnership with {Brand}
Contains affiliate links / Affiliate link
Gifted by {Brand}
From our own brand

Where labels appear

Articles: disclosure note at the top, before links.
Tiles/cards: visible “Ad” badge inside the tile.
Videos: on-screen “Ad” badge at start; enable the platform’s “paid promotion” toggle if available.
Audio/Podcasts: spoken disclosure before the segment.

Kids/Games contexts

No personalised ads and no tracking-based advertising. Disclosures are required and plain.

Why

We follow UK ASA/CAP + CMA guidance (and relevant platform policies) to keep things clear for you.

Placement (exact)

Paid article / advertorial: Put a disclosure above the H1 (before any links or hero).
Regular article with affiliate links: Put a disclosure above the first paragraph (or above H1 if easier globally).
Tiles/cards (native): Each sponsored card must have its own visible badge.
Video/Audio: On-screen or spoken disclosure within the first 5–10s; keep the platform “Paid promotion” toggle on.

Link rules (affiliate)

Mark affiliate links with: rel="sponsored nofollow noopener noreferrer" and data-affiliate="true".
Best practice: make the ARIA label explicit, e.g. aria-label="Nike trainers (affiliate link)".

<a href="https://shop.example.com?aff=123"
   rel="sponsored nofollow noopener noreferrer"
   data-affiliate="true"
   aria-label="Nike trainers (affiliate link)">
  Nike Air Zoom
</a>

Badges (HTML patterns)

Top-of-page (affiliate-only page):

<p class="disclosure" data-disclosure="affiliate">
  This page contains affiliate links.
</p>

Advertorial / paid partnership (full piece):

<p class="disclosure" data-disclosure="paid-partnership">
  Paid partnership with {Brand}.
</p>

Native card tile (sponsored):

<div class="card">
  <span class="disclosure" data-disclosure="advertorial">Ad</span>
  <!-- card content -->
</div>

Email & Social

Email: For affiliate-related inquiries, use our Contact page.
Social captions: Start with “AD:” or “Paid partnership with @Brand – …”.

Implementation quick-start

Add data-disclosure="affiliate" or data-disclosure="paid" (plus optional data-brand) to the page’s <body>.
Mark affiliate links with data-affiliate="true"; our script can add rel="sponsored nofollow noopener noreferrer" and optional ARIA.
Mark sponsored tiles with data-sponsored="true"; the badge can be injected automatically.